February 12, 2026 at 9:41 PM
Men lie, strategies lie—numbers don’t
The word counts of the new National Defense Strategy.
AndreyPopov / Getty Measuring the frequency of words and themes in a document can offer insights, reveal underlying messages, and even illuminate what’s on the minds of its writers. The 2026 National Defense Strategy is meant to help align ends, ways, and means, and to signal goals and values. But to find the truth, sometimes you just have to count.
This kind of content analysis can act like an X-ray for a document, unveiling structural DNA that the authors themselves might not realize they’ve left behind. The cold, hard math of the text itself can reveal overall priorities or even a “Say-Do” gap. For instance, if a corporate strategy has five mentions of “customers” but 50 of “shareholders,” you know who the company cares most about.